The Complete E-Shop David Whiteley

ISBN: 9781904298502

Published: May 25th 2002

Paperback

142 pages

Description

Retailing is a age old practice- since the dawn of commerce we have sought bargains and made profits in the marketplace. However, retail is undergoing a revolution. The information age has brought with it e-tailing and e-commerce - new, smarter,MoreRetailing is a age old practice- since the dawn of commerce we have sought bargains and made profits in the marketplace.

However, retail is undergoing a revolution. The information age has brought with it e-tailing and e-commerce - new, smarter, automated channels to promote and sell your wares. But with this new technology comes a host of new challenges and choices - and, importantly, new risks.

The Complete E-Shop is your complete guide to setting up shop on the web. It leads you through the key processes from planning to implementation to after sales service. Step-by-step it tackles the technology, logistics, architecture and aesthetics of successful e-commerce websites, helping the reader to avoid the pitfalls. Handy marketing tips and website optimisation techniques make this best practice guide a must-have for the budding e-entrepreneur.

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